The two word brief – Beer + Festival
As Official Creative Partners of the inaugural event, our first task was to create a compelling name – Bitter & Twisted International Boutique Beer Festival – and to develop the branding and personality of the event. Our ongoing communications strategy and creative direction stretched across various mediums including TV, radio, press, web and outdoor as well as ambient. The program, posters, signage, website, online viral marketing, beer tokens, merchandise, catering and music lineup were all to follow. The award winning inaugural event was a huge success, exceeding targets and expectations.
wisebrownfox were proud official creative partners of the event which won a Hunter Region Tourism Award in the Significant Festivals and Event catagory – leading to a bronze gong at the NSW Tourism Awards.
The Audreys' Taasha & Lyndon pictured performing at Bitter & Twisted.
Bank West[ern]
BankWest Business approached WBF to develop an internal campaign to drive Business Deposits. We created the BankWestern concept which included a pack to be sent out to all branches. The 'Business Deposit Box' contained trade presenters, posters and a bounty of gold chocolate coins.
Colonial First State – Geared Funds
A DM campaign to sell the story of a high-risk investment product. This included concept development, design and copywriting for DM Pack, 1/2 page ads and web banners.
Colonial First State – FirstRate Saver
A campaign to launch a new FirstChoice product – FirstRate Saver. This included concept development, design and copy for a suite of investor brochures, a full page ad and web banners.
Chris Barlow Photography
Chris came to us for a fresh new identity to gain cut-through in a very competitive market. We took the challenge to the next level and created a whole new persona – Christof Lowbar – the euro-styled sharp shooter. This self-mocking sendup of the industry was visualised in a set of cheeky photos [the photographer sees everything]. With a new name, brand and image we were ready to relaunch Christof with new collateral, ads in Campaign Brief and a slick new website www.christoflowbar.com
