Tourism campaigns by wisebrownfox
Over the past few years wisebrownfox has established a niche in the tourism industry – working with a number of tourism bodies to develop a suite of brands & marketing collateral to capture the spirit of the respective region.

wisebrownfox were commissioned to develop new branding elements and create a quality and contemporary new look for the official tourism campaign. The project included concept development, copywriting, art direction, styling, design, layout and finished art of the official magazine. A major component of the project was the creation of the photographic suite – to portray the best Hunter Valley Wine Country had to offer. WBF directed and managed the production which included a cast and crew of 17 people, 8 locations, a helicopter, a horse and a fortune worth of costumes. Click on the link below to view the editorial spreads.

Download Hunter Valley Wine Country editorial spreads

Singleton, Hunter Valley
This is the second edition of the new look Singleton Visitor's Guide we have produced. After working with WBF to establish the new brand, Singleton Hunter Valley now have a great platform which is evolving year by year. The 2008/09 campaign included a new suite of images, a visitor's guide, billboards, banners, along with other marketing collateral. This project included concept development, art direction, production, styling, copywriting, design, layout, finished art and print management. A progressive and savvy client help to uniquely position this brand. Click on the link below to view the editorial spreads.

Maitland, Hunter Valley
The second edition of the new look Maitland Hunter Valley Visitor's Guide produced by WBF. 'A Mini Break to Maitland ' was the theme WBF established for the 2008/09 campaign. The project consisted of a new suite of images and visitors guide which included concept development, art direction, production, styling, copywriting, design, layout and finished art. Click on the link below to view the editorial spreads.

Download Maitland editorial spreads

Gunnedah, NSW
Gunnedah Tourism approached WBF to create a new look tourism campaign inclusive of images, visitor's guide and billboards. Click on the link below to view the editorial spreads.

Download Gunnedah editorial spreads

Newcastle, NSW
This year sees the third edition of the Newcastle Visitor's Guide published by WBF. The 2008 layout is based on our initial redesign with a new cover shot and refreshed content inside.