Living and working in Sydney’s vibrant inner west, wisebrownfox is a creative consultancy cunningly positioned ahead of the curve. With the live-work model honed and refined over 20 years, the team have smoothly ridden the wave of change.
mrs + mr wisebrownfox.
wisebrownfox was founded by two creatives that joined forces over twenty years ago, bringing together a pool of knowledge and skill which stems from, but not limited to fine art, design, communication and the unrelenting desire to make every day a little more creative.
With this strong base, wisebrownfox has become a solid creative partnership with integrity, passion and a genuine ethic for developing effective creative communication to strengthen and embellish new and established brands.
We have worked across various industries, including tourism, finance, government, health, property, entertainment, creative services and private enterprise.
wisebrownfox’s mission is to weave a web of professionalism, creativity and fun. To create an experience that looks good and sounds great and will also bring a smile to your face and a sparkle to your bottom line.
Collaborating with other industry folk, strategists, internal studios, or marketing teams is always welcome. We’ve been the go-to outsourced creative team on countless campaigns, ghost written speeches and helped evolve many brands. So, if you need to outsource a small content job or a big idea, get in touch.
long copy wordsmiths
Our zest for words allows us to bridge diverse topics from tourism and lifestyle to finance and technology. Storytelling, message making, and product defining are what we can do to sell an idea, promote a brand or engage an audience. We start by immersing ourselves in the brand, establishing the audience, communication objectives and desired outcome.
The way we communicate has taken a dramatic shift. Long, detailed storytelling plays an important role – but short, sharp, punchy statements define our day-to-day conversation and exchange of ideas. SEO-driven content, image captions, hashtags, social media and blog entries must be carefully crafted to obtain maximum impact while conveying the appropriate brand message and tone of voice.
The thirst for visual media has snowballed and although most people have a camera in their pocket and instant access to stock libraries – identifying and curating on-brand visuals is a skilled craft. Concept, composition and image coupling are still crucial in producing a stand-out collection of stills and videos. This is the difference between an image and a valuable brand asset. Curating imagery from stock or producing original content – the same rules apply – we always keep brand DNA top of mind, with authentic, concept-driven meticulous detail.
Podcasts, once niche, have exploded in popularity and can be a useful tool to support existing brands or launch careers. From initial branding through to website build, distribution platform strategy, social media rollout, launch PR, ongoing episode tiles, investor pitch and award submission writing – we can offer a complete package to deliver podcasts to listeners.
Check out an award-winning podcast we helped launch for a fearless and talented client – curveballmedia.com.au
Brand building is at the core of what we do. Defining your identity, telling your story, and cunningly positioning your brand to achieve stand out recognition. From clean-slate start-up to re-invigorating existing brands, we can craft your look, your voice and your unique style.
However you choose to identify yourself, we can develop a strategic creative-driven brand system to help you connect, get noticed and become liked, loved and shared by your followers.
a flair for finance.
A rich background in financial marketing
With over 20 years of experience working on brands such as Westpac, St.George, Bank of Melbourne, BankSA, CommBank, Colonial First State, Bankwest, Macquarie Bank, IPAC and Bell Direct – wisebrownfox continues to have a solid working knowledge of the finance sector. Having developed creative comms for various financial touchpoints, such as Broker, Superannuation, Financial Planning, Insurance and Wealth Management, we truly understand the delicate nature and finesse required to communicate to a valuable customer base.
As a boutique creative group – we're able to work in harmony with our client's internal studios or external agencies as need be. We offer dedicated senior creative professionals on all projects regardless of size or scope. You’ll also find we can expedite projects cost-effectively, with consistently high level detail carried through from brief to execution.
From concept development for multi-channel campaigns to the copywriting and design of collateral and targeted communication, we can get our left and right brain around the brand to meet each brief's creative and business objectives. With a passion for detail, aesthetics and brand effectiveness, we can move quickly to deliver quality with a refreshed take on new and established brands.
I've worked with Angie and Chris at wisebrownfox on many projects. They are skilled at defining strategy, creative design, writing copy, providing strategic direction and senior stakeholder and project management. They also operate in a nimble, creative and efficient way and are able to fulfil the end-to-end campaign process in-house, without the long timelines, large overheads and protracted processes of large agencies. I love working with Angie and Chris. They are quick, efficient, deliver the highest quality work and are super fun to work with - and in my experience deliver better outcomes than most of the big agencies. It's my absolute pleasure to recommend them.
Ewan Belsey | Senior Marketing Manager | Financial Services
Chris and Angie guided our company through the daunting task of a complete, time-sensitive rebrand with wisdom, assurance, creative flair and most importantly, good humour. They clearly mapped the whole process out for us and their integrated approach was hugely beneficial, saving us from having to coordinate multiple different suppliers. We felt extremely well taken care of and the client feedback on our new brand identity has been 100% positive!
Luke Mynott | Co-founder | Unison Sound
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If you feel we'd be a good fit for your brand or next project, we'd love to hear from you.
Please send us a note via the form or call us.
We're based in Annandale, the heart of Sydney's vibrant Inner West and on the doorstep of the CBD.